CREATIVE COALITION FOR EARLY CHILDHOOD DEVELOPMENT

Connecting Creativity and Childhood for Lasting Social Impact

Building partnerships that harness storytelling and culture to improve early childhood development across Africa.

Explore Our Objectives

/Who We Are/

About the Creative Coalition for Early Childhood Development (CCECD)
The Creative Coalition for Early Childhood Development (CCECD) is a flagship initiative of the Centre for Black and African Arts and Civilization (CBAAC), developed in technical partnership with the World Bank Nigeria to harness the transformative power of Africa's creative and cultural ecosystem in advancing positive early childhood development outcomes. The Coalition emerged as a key outcome of the Convening focused on the role of the Creative Industries in Early Childhood Development, hosted by CBAAC in technical partnership with the World Bank Nigeria and in collaboration with Ogidi Studios on 28 February 2026 in Lagos. By bringing together creative professionals, cultural institutions, governments, researchers, development partners, academia, civil society, and the private sector, the CCECD fosters collaboration, research, policy engagement, and innovation to position culture, storytelling, media, and the arts as strategic drivers of nurturing care, early learning, positive social norms, cultural identity, and children's well-being across Nigeria and Africa.

/Vision/

A Nigeria where storytelling, culture, and creativity actively shape nurturing environments for children and drive long-term development outcomes.

/Mission/

To mobilize the creative industries as strategic partners in advancing early childhood development through storytelling, innovation, and collaboration.

/Why It Matters/

Our Objectives Guiding Every Partnership and Initiative We Deliver

Focused actions helping creatives shape healthier communities through education, storytelling, and collaborative development efforts.

Promote ECD-informed storytelling across creative sectors

Build capacity of creatives to integrate development themes

Strengthen partnerships between creatives and policymakers

Influence social norms and behaviours through cultural expression

/Governance/

Strong Leadership Supporting Sustainable Growth Across Every Community

The Coalition is anchored by CBAAC, working in collaboration with the World Bank, Nigeria, as technical partners for development and creative industry stakeholders, and policymakers across Africa.